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Thursday, September 9, 2021

Top ten sportswear brands in the world

Top ten sportswear brands in the world

First place: 1, (Nike) - USA

Nike was officially established in 1972. Its predecessor was the blue ribbon sports company invested by current Nike president Phil Knight and Coach Bill Bowman. The company's products include everything: sportswear, shoes, sports equipment, etc. It uses its own impressive performance to confirm what founder Bill Bowman once said: "as long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow."

Nike's language is the language of sports.

Second place 2, (Reebok Reebok) - USA

In 1895, Joseph foster, the founder of Reebok, was a British sprinter. He hoped to have a pair of spiked running shoes. However, due to his lack of financial resources and resources at that time, he made a pair of "foster running shoes" named after himself.

In 1900, foster further improved his technology and established his own business to provide local sports lovers with hand-made running shoes. The news was widely spread. This kind of running shoes was widely accepted and occupied a leading position in the market. This kind of "foster" spiked shoes has brought historic changes to sprint for 50 years.

In 1958, with the passage of time, foster company was expanding and developing towards other fields of sports. They established a comprehensive company from their own, initially called McCurry football shoes company, and later named Reebok (African antelope).

Today, Reebok has become the first global sports shoe brand.

Third place (Adidas Adidas) - Germany

Adidas was founded in 1920 ("Adidas" trademark was registered in 1948).

When Adidas was founded, although it was only a small workshop enterprise, its vision had been aimed at the world market. Therefore, in the early stage of the company's development, Adidas took product technology innovation as the driving force to expand the market and improve brand awareness. "Function first" and "give the best to athletes" Is the principle of the company's brand development. Adidas Dassler, the founder of Adidas, is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who advocates technology, quality and innovation. He has achieved many technological breakthroughs in the production process of Adidas sports shoes. He has successively obtained 700 patents. At the same time, Adidas Dassler is also a world-class player In 1920, Adidas invented the world's first pair of training shoes. Under his leadership, Adidas gave birth to the world's first pair of skates and rubber cast football spikes.

In terms of footwear, it is mainly engaged in running shoes, tennis shoes, basketball shoes, field shoes, training shoes, fitness shoes, football shoes, etc. in terms of clothing, it is mainly cotton and polyester, nylon and elastic fiber.

Adidas's three most prominent Lenovo concepts are: "fashion, modernity and cool enough."

Fourth place (PUMA) - Germany

Anyone who knows the history of sports shoes knows that the two brands of "Puma" and "Adidas" were founded by the Dassler brothers in the town of Herzog Olah, Germany. As early as the 1920s, they became "sports shoes" Before this term appeared, the Dassler brothers began to study sports shoes, and made the world realize the important role of sports shoes in the competition for the first time at the 1936 Olympic Games in Berlin, Germany. However, the success of their career accelerated the dispute between the two brothers. In 1948, the two brothers decided to separate, and their brother Rudolph "Puma" as a Jaguar In the late 1980s, "Nike" from the United States forced the two European brand festivals to retreat. In 1989, "Adidas" He sold the equity to the French consortium. And Joson Zeitz kept puma. Zeitz's greatest contribution is to find a new way out for "fashion" for "sports shoes". While other sports shoe brands continue to develop more and more professional sports shoes for all kinds of sports, Puma has invested in new design in fashion design and daily shoes.

Today, "Puma" has become the fastest-growing sports brand, focusing on leisure and sports series. Its sportswear advocates a free style; while leisure series is the wisdom crystallization of the combination of the world's high-end fashion and puma sports series. Men and women in the fashion industry are flocking to "Puma" products.

Fifth place (FILA) - Italy

Founded in 1926 by FILA brothers in Biella, Italy, in the 1970s, in order to cooperate with the diversification strategy and expand the sportswear business with broad prospects at that time, it has successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball, football and other clothes. Today's Philharmonic has won a good reputation for its excellent products, wide uses and novel design Conduct has been sold to more than 30 countries in the world.

Sixth place (Mizuno), Japan

Mizuno, founded in 1906, is one of the world's leading sports brands, serving all kinds of sports. Mizuno Co., Ltd. of Japan is recognized as a sponsor of the Olympic Games by the International Olympic Committee.

Mizuno has a wide range of products, covering almost all major sports. Product development adheres to extensive scientific research to ensure that sports are more comfortable and safe. At the same time, it firmly believes that the combination of science and technology and human sensibility can create perfect quality. While expanding the scope of products, it constantly adopts new technologies, develops new products, and strengthens the functionality of products to Meet the needs of today's market. Excellence in quality control is the foundation of Mizuno products.

Seventh place (Umbro) - UK

UMBRO, an international well-known brand with a history of 78 years, is a manufacturer of football clothes based on Britain. It was founded by the British Cambrian brothers in 1924. The brothers combined the five English letters in their English name (Humphrey Brothers) into the word Umbro, and then combined with the diamond double diamond pattern to become the registered trademark of Umbro today.

In the growth process of Umbro, it has won the world cup with many green giants, including the 1966 World Cup champion England team, and the same year was also the most glorious historical moment of Umbro. At that time, 15 teams in the last 16 teams wore Umbro jerseys. Umbro, which has a history of more than 70 years, has been developing steadily with the brand concept of focusing on football. At present, it has been in full swing Become a world-famous supplier of professional football clothing and equipment, and have everything related to football.

8th place (back to back kappa) - Italy

In the early 1970s, a profound social and cultural change took place in Italy, which can be called the era of resistance and rebellion. In this change, clothing also adapted to the new lifestyle: formal clothing was no longer popular, casual clothing began to be popular, and kappa was the product of this change. In the early 1980s, rob Di kappa developed it prospectively As a result of the sportswear market, kappa sport (now kappa) was born. A man and a woman sitting together back-to-back constitute the brand logo of kappa with strong romantic flavor. It is filled with romantic European style.

In the past two years, fashion products have been launched continuously. Designers pay more attention to fashion color and exquisite version, cooperate with the fashion elements integrated into sports products, and fully reflect the brand personality of kappa brand "sports, fashion, sexy and taste".

Ninth (Diadora) - Italy

Diadora is a leading Italian international sports brand in Europe. It was founded in 1948. Many world-class athletes are signed and sponsored by Diadora, including Serie A giants Rome, famous stars Robert Baggio, viri and the world's best referee Corina.

10th (Lotto) - Italy

Lotto is a major brand in Italian sports and a leader in football and tennis.

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