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Friday, August 13, 2021

Japanese clothing brands have high cost performance: play, undercover and Piko.

Japanese clothing brands have high cost performance: play, undercover and Piko.


Play is a well-known personalized clothing brand in Japan, which was founded by well-known Japanese designer Chuan jiubaoling. The brand label of comme des Garcons is abbreviated as CDG. Chuan jiubaoling (かわくぼれい); English: REI Kawakubo; October 11, 1942 -) is a Japanese fashion designer, born in Tokyo and graduated from Keio University.

In 1983, Kawaguchi won the Mainichi Fashion Award. In 1987, she received an honorary degree from the Fashion Institute of technology.


Piko brand was formed in the Hawaiian Islands. From the initial beach and surfing casual clothes, it has gradually formed a series of casual clothes with strong marine culture. The pronunciation of Piko represents "waves of the sea" and "surfing" in the local language of Hawaii, and extends the meaning of "sunshine", "life", "health" and so on.


Undercover is a clothing brand founded by Japanese fashion designer Takahashi Dun in 1994. It is famous for its surreal, aesthetic and strange style. It is a representative brand in the fashion industry.

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