How to make the clothing brand strong?

How to make the clothing brand strong?

To be a good brand, we should have funds, resources and a strong heart.

Generally, the following parts are involved in making a large-scale clothing brand:

1. Brand image: including logo, brand slogan, brand positioning (consumer group, product price), etc.

2. Products: including product series, single products of each series (main model, joint model, basic single product, etc.), product material, output of different products, etc.

3. Production: including selection of garment factories, negotiation with factories, etc; Design and production of product labels; Design and production of product packaging, etc.

4. Sales: the laying of sales channels, whether to make their own terminals or find franchisees and dealers; Training of sales personnel; If there is a physical store, it also includes the design of the physical store. If it is an e-commerce, there is also the design of the store; Formulation of return and exchange policy, etc.

5. Publicity: selection of publicity channels, determination of publicity methods, etc.

6. Transportation / supply chain: after expansion, the transportation from the factory to the e-commerce warehouse and from the factory to the physical store.

7. Product shooting: e-commerce usually needs more. What type / style of model to find, what style of product drawings to take, etc