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Thursday, June 17, 2021

How to create a clothing brand

How to create a clothing brand


Clothing brand creation process:


1. Registered trademark;


2. To annotate the brand is to make the core idea of the brand clear, and then spread it through various media.


When spreading, you need to pay attention to the people for whom the brand is created, their hobbies, ways of behavior, ways of thinking and values, and the ways they like to get information, etc. then your brand will appear in the media they often watch, places they often go to, movies they often watch or games they play.


Building a good brand needs to be realized through three aspects of basic work


1、 Sufficient market research.


2、 The determination of brand positioning.


3、 The establishment of organizational structure. The following three aspects will be explained in detail:


1、 Sufficient market research


The source and end of an enterprise are both the market. Therefore, sufficient market research is the prerequisite for the establishment of a clothing brand.


Only through sufficient market research can we make clear the direction of development and the positioning of the brand. It is blind and dangerous to build a brand without market research. Brand development is a trend from the first tier cities to the second and third tier cities, so the location of market research should be the first tier cities with mature market. Specific research can be carried out from three aspects: 1. Market environment. 2. Consumers. 3. Other clothing companies in the market. A complete clothing market can be shown as follows:


Market environment refers to the overall macro environment of society. The main contents of the survey include: social and cultural background, social and economic development level, per capita income level, total population, age structure ratio of population, distribution of business districts in the city, etc. The main contents of consumer survey include: population cultural level, living habits, consumption habits, group preferences, etc. The main contents of other clothing businesses include: the number of different types of products, brand distribution, sales strategy, store management and so on. Through the investigation of these three aspects, we can have an understanding of the overall situation of the investigated area. Through the investigation activities of many first tier cities, we can have a certain understanding of the overall situation of the national clothing market. On the basis of careful analysis of their own situation, we can find a good entry point.


2、 Determination of brand positioning


With the development of clothing industry, consumers' demand for clothing is far beyond the basic aspects of warmth and quality. Today's clothing reflects more and more complex things, clothing in people's body reflects the status, temperament, beauty, image and so on. Due to the diversification of consumers and the diversification of consumer demand, the requirements for clothing are becoming more and more fragmented. Therefore, today's clothing brands want to have a foothold, clear brand positioning is fundamental.


Through the full investigation of the market, we have a clear and rational understanding of the overall situation of the market, so that we can find a market entry point and enter the market smoothly. This foothold is brand positioning. Brand positioning is mainly determined in three aspects: 1. The age of consumers targeted by the brand.


2. Product style positioning in a defined age group. 3. Product price positioning. These three aspects constitute the brand positioning.


3、 Establishment of organizational structure


With a clear brand positioning, the next work is the establishment and operation of the enterprise. Therefore, we need to establish a complete, reasonable and standardized enterprise architecture. According to the main functions, the company can be divided into four systems


1. Market brand system. This is a big system of brand positioning, brand concept and brand image promotion.


2. Product operation system. A series of product planning, design, production, logistics system.


3. Marketing system. The system with the store as the core includes the development and management of the store.


4. Administrative personnel, financial system. Enterprise logistics support system.

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