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Saturday, June 26, 2021

How can we make our own clothing brand?

How can we make our own clothing brand?


1、 Brand should always "innovate"


Brand innovation means that with the change of business environment and consumer demand, the connotation and form of brand should also be constantly developed to meet the needs of social and economic development. The brand should constantly update its expression and angle, so as to make its brand bright and imaginative forever.


It is human nature to like the new and dislike the old. If any brand is not maintained frequently, new elements are not injected into it, and changes in social development are not taken into consideration, it is easy to lead to brand aging, and it may be forgotten by consumers after a long time.


2、 Pay attention to "brand story"


Modern brands must have stories, and they must be able to tell stories.


A brand story is the best soft advertisement. A brand without a story is a mediocre brand. It can only represent a kind of logo and symbol...


We will find that international famous clothing brands are not just selling names, but telling the "legend" behind the names; After we gradually accept their long culture and understand their beautiful brand stories, we will unconsciously feel that the clothes we wear seem to enhance our social status and enhance our confidence, and even some impossible things have changed for the better.


This is the miracle of famous brands, so we like to buy and wear famous brands.


For example: eggs and duck eggs are the most poultry eggs we eat, and duck eggs are more nutritious than eggs, but why do eggs sell much better than duck eggs?


It's because chickens will crow and publicize after laying eggs. Over time, in people's concept, there are only eggs and duck eggs are forgotten.


The traditional Chinese concept of "wine is not afraid of deep alleys" is no longer feasible in today's society. We should learn to shout while doing a good job in quality, so that more consumers can understand your brand.


3、 Do a good job in "personalized marketing"


It can also be called "customized marketing service".


"We are now moving from mass consumption to personalized consumption," said alla matasha, President of the American Consumer Association.


The president of atlas said: customized marketing is new today and will become a common phenomenon tomorrow.


Have you seen the "custom shoe shop" on the street? The owner of a shoe store must make shoes according to the customers' wishes. What cortex? Cowhide or sheepskin. What does it look like? Old man or rocket. What colour is it? Black, white, brown, gray. When is the delivery time? How to deliver? All agreed, can the boss change it at will? The boss will say to the man, "these are people's shoes. We have to do as people think

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