What is the concept of clothing brand
Clothing brands, such as Nike, are the brand of shoes. To love clothes is a clothing brand. The brand is owned by a company or an enterprise,
Brand trademarks are registered. There are many styles, such as Korean version, European version, fashion, sweet, lovely, ladies, ladies, ol, these are different styles, for different people of different ages. For example, to love clothing is the Korean version of clothing, take the Korean style, mainly take the Korean fashion ol temperament line.
The concept of clothing brand takes the brand as the marketing object and the brand operation as the core. It integrates the modern marketing concepts such as the operation and reorganization of assets, the division and control of business risks, and the management and control of sales channels.
The core idea of brand management is: brand operators form a strong adhesion through their eight advantages in brand goodwill, market development, sales channels, product development, production technology management, quality control, human resources, information control and other marketing software, and bring the external resources of supply, production, sales and other links into the operation scope of enterprise resources, Thus, the market expansion ability and competitive strength of brand operators are rapidly improved.